Privacy Policy
Last updated: April 2026
Who We Are
Road Luxe Executive Cars Ltd (“Road Luxe”, “we”, “our”, or “us”) is a premium chauffeur and executive car hire company operating across the United Kingdom, headquartered in Preston, Lancashire. We are the data controller responsible for your personal information collected through our website, booking forms, and service delivery.
This Privacy Policy explains what personal data we collect, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Data We Collect
We collect the following categories of personal data:
Contact Information
When you complete a booking form or enquiry on our website, we collect your full name, email address, and phone number. This information is used to confirm your booking, communicate journey details, and provide customer support.
Journey & Booking Details
We collect journey-specific information including pickup location, destination, travel date and time, vehicle preference, and number of passengers. This data is necessary to arrange and fulfil your transport booking.
GPS & Location Data
During an active journey, Road Luxe collects real-time GPS coordinates of the vehicle. This data is used for: dispatching the nearest available chauffeur to your pickup location; real-time journey tracking to ensure safety; route optimisation to minimise travel time; and emergency response in the event of an incident. Location data is collected only during the active service period and is not retained beyond the duration necessary for safety and billing purposes.
Communication Records
We retain records of booking confirmations, WhatsApp messages, emails, and telephone calls made in connection with your booking. These records are kept to resolve any disputes, improve our service quality, and comply with legal obligations.
Website Usage Data
We may collect anonymised technical data via cookies and analytics tools, including browser type, device type, pages visited, and approximate geographic region. This data is used solely to improve website performance and user experience. No personally identifiable information is linked to this technical data.
Legal Basis for Processing
Under UK GDPR, we process your personal data on the following legal bases:
- •Contract performance: processing is necessary to fulfil your booking and deliver our chauffeur services.
- •Legitimate interests: we process certain data to operate, improve, and secure our services, provided our interests do not override your fundamental rights.
- •Consent: where required (e.g., marketing communications), we will obtain your explicit consent before processing.
- •Legal obligation: we may process data to comply with applicable UK laws and regulations.
How We Use Your Data
- To confirm, manage, and fulfil your chauffeur bookings
- To dispatch a chauffeur to your location using GPS data
- To communicate booking updates, receipts, and service information
- To ensure the safety of passengers and drivers during journeys
- To resolve any disputes or complaints
- To improve our website, services, and operational processes
- To comply with legal and regulatory obligations
We do not sell your personal data to third parties, and we do not use your data for automated profiling or decision-making that significantly affects you.
Data Sharing
We may share your data with the following categories of recipients, strictly for the purpose of delivering our services:
- Our employed and contracted chauffeurs (journey details only)
- Payment processors for billing and fraud prevention
- IT and software providers that support our booking and communication systems
- Law enforcement or regulatory bodies where required by law
All third parties are contractually required to handle your data in compliance with UK data protection law.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Booking records are typically retained for up to 6 years in accordance with HMRC financial record requirements. GPS journey data is deleted within 90 days of the completed journey unless required for an ongoing dispute or investigation.
Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right of access: request a copy of the personal data we hold about you.
- Right to rectification: request correction of inaccurate or incomplete data.
- Right to erasure: request deletion of your data where there is no lawful reason for continued processing.
- Right to restrict processing: request that we limit how we use your data.
- Right to data portability: receive your data in a structured, commonly used format.
- Right to object: object to processing based on legitimate interests or direct marketing.
- Right to withdraw consent: where processing is based on consent, you may withdraw it at any time.
To exercise any of these rights, contact us at bookings@roadluxe.co.uk. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. All data transmissions on our website are encrypted using TLS (Transport Layer Security).
Cookies
Our website uses essential cookies required for functionality, and optional analytics cookies to understand how visitors use our site. You may disable cookies in your browser settings; however, this may affect some website functionality.
Changes to This Policy
We may update this Privacy Policy from time to time. Any material changes will be posted on this page with an updated date. We encourage you to review this page periodically.
Contact Us
For any data protection enquiries or to exercise your rights, please contact:
Road Luxe Executive Cars Ltd
Preston, Lancashire, United Kingdom
Email: bookings@roadluxe.co.uk
Phone: +44 7999 961957
Also see our Terms & Conditions
